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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So optimize all your digital assets with this in mind. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities. Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow," said Randall...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising...

  5. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. The Adobe Digital Index team looked at 19.6 billion...

  6. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. Creation: Gen C is deeply engaged with online video, watching...