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  1. Search Top Priority Among SMBs [Study]

    The rapid growth of digital media - growing at a rate that's above the recent trend. As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  3. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Rarely does one person or vendor manage digital assets like the website, social...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference A series of themed "Champagne Roundtables" will give you the opportunity to ask questions...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and Turner Digital in the latest online video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So optimize all your digital assets with this in mind. If it's a micro-site or a video asset, people are going to be looking for it via search. I hope for a great game and that advertising continues to push our craft forward, especially digitally.

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  9. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes her a perfect...