Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or...
That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
As offline publications are struggling to move into the digital age, it wouldn’t be surprising if other countries attempt to do the same, as France did several years ago. Germany is also in the midst of a battle regarding the use of embedded video...
There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. This is where digital marketing really pays off. Many first time attendees come to the Rumble based solely on what...
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
In March 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 153.9 million unique viewers, followed by Facebook with 63.8 million, VEVO with 52 million, Yahoo sites with 50.3...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
The increased availability of digital video also means more overall screen time for consumers, presenting more marketing touchpoints and opportunities. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Twitter Partners With BBC America to Promote Branded Videos – MashableThe first...
District Court Judge Louis Stanton has confirmed, once again, that YouTube operates well within the rules of the Digital Millennium Copyright Act and therefore is protected by safe harbor. In enacting the Digital Millennium Copyright Act, Congress...
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones...
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Digital Video Benchmark. Brands should create more video for use in social marketing...
Mainstream adoption began in the 1970s, with VCRs peaking in the 1980s and '90s before being usurped by DVD and other digital recorders in the early 2000s. Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. International AdWords expert Brad Geddes, founder of Certified Knowledge, joined the conference via video chat on Skype.
