SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
In March 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 153.9 million unique viewers, followed by Facebook with 63.8 million, VEVO with 52 million, Yahoo sites with 50.3...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
The increased availability of digital video also means more overall screen time for consumers, presenting more marketing touchpoints and opportunities. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Twitter Partners With BBC America to Promote Branded Videos – MashableThe first...
District Court Judge Louis Stanton has confirmed, once again, that YouTube operates well within the rules of the Digital Millennium Copyright Act and therefore is protected by safe harbor. In enacting the Digital Millennium Copyright Act, Congress...
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones...
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Digital Video Benchmark. Brands should create more video for use in social marketing...
Mainstream adoption began in the 1970s, with VCRs peaking in the 1980s and '90s before being usurped by DVD and other digital recorders in the early 2000s. Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. International AdWords expert Brad Geddes, founder of Certified Knowledge, joined the conference via video chat on Skype.
Leveraging these structured and unstructured opportunities will definitely contribute to moving your rankings up and achieving your digital targets. A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways:
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. After all, RTB is now rapidly expanding into mobile and video. Search marketers know plenty about campaigns that revolve around...
Boggs started off by saying there is no single needle in the haystack that can help you with the success of your site’s performance and digital marketing program as a whole. Also, notice what types of universal results are showing up (e.g.video...
A to Z Tips for Improved B2B Digital Marketing ROI #SESNY – TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest...
