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  1. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf.

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation.

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels.

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Each initiative that goes live on Experience Manager is a story of the partnership between marketers and...