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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation.

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels.

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Each initiative that goes live on Experience Manager is a story of the partnership between marketers and...

  5. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Rarely does one person or vendor manage digital assets like the website, social...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference A series of themed "Champagne Roundtables" will give you the opportunity to ask questions...

  7. Your SEO Competition Isn't Who You Think It Is

    That doesn't mean we can create sophisticated videos for every one of our keywords to ensure Google surfaces video snippets for every relevant search, but it means we want to be plugged in enough to our competitive landscape to know when there is...