Beckman said that EdgeRank factors will continue growing and getting more sophisticated over time – given the fact that you can login through Facebook on other websites, Facebook is building more and more data that they can implement into their...
Let's hone in on the use of data in the context of e-business, social media, search and digital marketing. Understanding what your customers are seeking, how they are looking for it, talking about it, scoring it, comparing it and sharing it is...
And AOL is partnering with well-known celebs and influencers on the rise who already have digital audiences, as well as the passion to grow their online footprint. FUEGO YOUR LIFE"– Sandra Vergara shares her spicy secrets to style and beauty in...
In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Search and social media is now being consumed and distributed locally and globally...
Chris Dyson: I would always recommend carrying out egobait (or any piece of linkbait) on your own digital assets where ever possible if you are purely looking for links. Here's another example I think rocks because it reuses video content to...
Inbound Marketing Toronto, a peer group for Inbound Marketers that brings together Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals;
Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies. Join the discussion at the Video Optimization roundtable to learn, network and share information with your peers and...
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
Guggenheim Digital, DirecTV, and Time Warner Cable are also in the hunt. Yahoo is reportedly looking to buy video-streaming service Hulu. Yahoo's appearance in the Hulu auction isn't altogether surprising, as unlike rival web firms, it doesn't have...
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or...
That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
As offline publications are struggling to move into the digital age, it wouldn’t be surprising if other countries attempt to do the same, as France did several years ago. Germany is also in the midst of a battle regarding the use of embedded video...
There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. This is where digital marketing really pays off. Many first time attendees come to the Rumble based solely on what...
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
In March 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 153.9 million unique viewers, followed by Facebook with 63.8 million, VEVO with 52 million, Yahoo sites with 50.3...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
