That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next...
In February 2013, Google/YouTube ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million, Yahoo with 43.6 million, and Viacom Digital...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. The future of TV may be complex, but digital video is clearly going to be a...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Twitter Partners With BBC America to Promote Branded Videos – MashableThe first...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. This means publishers should find ways to create personalized digital video...
Mainstream adoption began in the 1970s, with VCRs peaking in the 1980s and '90s before being usurped by DVD and other digital recorders in the early 2000s. Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. After all, RTB is now rapidly expanding into mobile and video. It’s only a matter of time before advertisers begin bidding for...
A to Z Tips for Improved B2B Digital Marketing ROI #SESNY – TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest...
YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. Creation: Gen C is deeply engaged with online video, watching...
Taylor Aldredge, in charge of digital and social media for Boston-based Grasshopper, a provider of virtual phone systems, believes hashtags will help bridge the gap for Facebook users with more people outside of their network, which will change...
Back in August 2012, Google/YouTube ranked as the top online video content property with 150.2 million unique viewers, followed by Yahoo sites with 55 million, Microsoft sites with 53.7 million, VEVO with 49.3 million, Facebook with 47.7 million...
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
This means planning television and digital together to tell stories across devices and engage viewers with TV experiences not just TV shows. MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once...
Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display...
The Adobe Digital Index team analyzed 1.4 billion video starts during 10 large sporting events in 2012 and compared them to typical, non-event days. As media companies expand their digital content and ad insertion capabilities, especially in the...
