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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Looking ahead, PM Digital cited the following trends for the school season: The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report".

  2. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Does your organization own data being generated by digital assets? Understanding how customers are finding and consuming digital assets (website...

  3. Google Reveals What New & Expectant Parents Search For

    Indeed, our survey showed that youth plus parenthood is a digital double whammy: Young parents (ages 18–34) search 54 percent more than older parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. On the organic side of things, reports show “(not provided)” keyword data in Google is...

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  6. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 2.7 zettabytes of digital data exist today and as content, search...

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. Before 2012, local advertisers had to rely on Western colleagues for their RTB needs, but after some digital magnates realized the high demand of the technology...

  8. How Vine Has Changed the Video Landscape in Just 12 Months

    The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital marketers can keep up some the latest short-form content being offered by brands. All this enables digital marketers to keep up with the twists and...

  9. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So optimize all your digital assets with this in mind. I also checked out Google Trends to see if there was any measured spike in search volume around these terms. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe...