The digital age hasn't eliminated the need to keep an ear to the ground to identify trends and opportunities. Number of "files" or containers of information within the digital universe is expected to grow 75 percent between 2011 and 2021.
Gagnon then said that is where we are with digital marketing – the finding the perfect Pepsi stage of digital marketing. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology...
So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated...
However, the website address www.beema.com is currently owned by a digital marketing agency, still yet to build its website. It's also important for companies to keep up to date with new naming trends as and when they arise.
In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai.
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. You can easily add the dimension of time to find the latest trends. Push play and look for trends.
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. By Q4 2012, mobile video starts – including both smartphones and tablets – have...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. Shawn Livengood from homeimprovementleads.com spoke at Past, Present and Future PPC Trends. Keyword Planner: This new tool is a combination of the...
In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Runway and Color Trends - Translated to Consumer Language Fashionista Marie picks up her favorite magazine, covering the...
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...
Price credited Eric Schmidt of Google, author of "The New Digital Age", due to be released on April 23, 2013 with the quote “Authorship is the next big thing”. At the executive level, hype and industry trends mean very little until they directly...
Image credit: Free Digital Photos.net But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. It's a natural inclination to want to tap into hot topics and cultural trends, and this event drew...
YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. Over the next few months, we'll take a deeper look at Gen C...
Such is the case with the new Think Insights – aimed at providing one, definitive Google destination for digital marketers. Google Trends Maybe one reason it hasn't been written about much is due to what some may have deemed a slow evolution of the...
Taylor Aldredge, in charge of digital and social media for Boston-based Grasshopper, a provider of virtual phone systems, believes hashtags will help bridge the gap for Facebook users with more people outside of their network, which will change...
As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The Digital Age": Use it to spot trends and track the spread of posts over time, or see how a post was shared and in...
Lunenfeld has been one of the top influencers in the digital space for over a decade. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as...
