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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. Much of the content delivered online depends on the profitability of digital advertising...

  2. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    That figure is also noteworthy because, for the first time, more ad revenue was generated via Internet advertising than broadcast television. Overall, the IAB reported total U.S.digital advertising revenues of $42.8 billion for 2013 – up 17 percent...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...

  5. New MPAA Report Blames Google, Search Engines for Piracy

    The television and movie community is working every day to develop new and innovative ways to watch content online, and as the Internet's gatekeepers, search engines share a responsibility to play a constructive role in not directing audiences to...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  7. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    This single statement simultaneously acknowledged the clear success in beating our past numbers, and ultimate failure in demonstrating our performance against other relevant television networks. There are a range of other competitive analysis...