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  1. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Huge advancements in technology are paving the way for greater understanding, optimization, and measurement of all our digital marketing efforts. Major enhancements from Adobe Experience Manager, which sits within the Adobe marketing cloud, have...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Now you can build truly customer-centric programs across all digital marketing channels. Marin Software is staking its claim as the first...

  4. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Does your organization own data being generated by digital assets? Understanding how customers are finding and consuming digital assets (website...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference A series of themed "Champagne Roundtables" will give you the opportunity to ask questions...

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  7. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  8. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers probably agree it's an exciting time in...

  9. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  10. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Our customers are now experiencing a vastly improved search function that has proven incredibly fruitful in our continued digital growth trajectory. That’s why real-time personalization technology and methods are gaining ground.

  11. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. It's clearly something that will be very important to digital marketers in 2014.

  12. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies...