Offer additional content to enhance digital literacy skills. Putting the product front-and-center in schools where students are forced to use them every day is certainly a strategy that ultimately worked for Apple.
Beckman said that EdgeRank factors will continue growing and getting more sophisticated over time – given the fact that you can login through Facebook on other websites, Facebook is building more and more data that they can implement into their...
Number of "files" or containers of information within the digital universe is expected to grow 75 percent between 2011 and 2021. Let's hone in on the use of data in the context of e-business, social media, search and digital marketing.
Gagnon then said that is where we are with digital marketing – the finding the perfect Pepsi stage of digital marketing. Optimize for People: Strategy > keywords He says the way people are searching and interacting with technology is changing and...
So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated...
Chris Dyson: I would always recommend carrying out egobait (or any piece of linkbait) on your own digital assets where ever possible if you are purely looking for links. Jon Cooper: Overall, a badge strategy is a type of egobait, and in any blog...
Achieving A More Unified Digital Strategy Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. If you answer "very often", you're a digital marketer's dream. Because digital marketing and attribution...
Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could appreciate.
Google+ allowed the digital signature for Agent Rank to exist. Can authority or trustworthiness be measured in a different way, based upon understanding who the author of content on pages might be, through the use of digital signatures associated...
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. So what can savvy digital marketers do in the short term?
Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies. Whether it's taking customers behind the scenes of your brand, demonstrating new products/services, running...
As search engines seek to associate known identities to known entities (such as articles, content, sites, topic authorities, learning institutes etc.an identity's digital footprint will support topic expertise and allow site owners to gain...
I think that it’s an issue for a lot of the luxury brands,” said Raina Penchansky, chief strategy officer for Digital Brand Architects. Social and digital is a difficult space for luxury brands,” because luxury brands prefer to maintain an aura of...
However, the website address www.beema.com is currently owned by a digital marketing agency, still yet to build its website. Thus, it makes sense to employ a prevention strategy. We've all done it before – we see a commercial for a brand we haven't...
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai.
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
Those that don't will only face a bigger digital divide between themselves and consumers – ultimately losing them to the likes of Amazon. However, before you even begin to execute any strategy of customer segmentation, you have to understand the...
