According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai.
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
Those that don't will only face a bigger digital divide between themselves and consumers – ultimately losing them to the likes of Amazon. However, before you even begin to execute any strategy of customer segmentation, you have to understand the...
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital strategy. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Content has become so central for the online...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
But not too long after the blasts in Boston, there was a blast of a different sort on Facebook from social media thought leader Peter Shankman in reference to a tweet from David Armano, managing director of Edelman Digital.
It's still unclear exactly how we'll be identified, but presently, they seem to be leaning toward a digital "Information Card", which will be issued by the ID Provider we select. Google & NSTIC Leading the March to Digital Totalitarianism?
And digital is proving harder than ever to conquer. Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Social sharing is a key part of Tourism Australia’s...
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. An attendee asked about his keyword match type strategy for a new account. Understand your metrics, your margins, your costs, and base your return...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: Leveraging these structured and unstructured opportunities will definitely contribute to moving your rankings up and achieving your digital targets.
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ
In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword...
