SEO News

Digital Strategist

RSS
  1. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". When I think of SEM, I think of paid search or PPC," said Bill...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. With the business model and process elements covered, now is the time plan out how to...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. In a sense, the infinite digital game of chess that is SEO...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  5. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.