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  1. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...

  2. Security and Responsibility on the Virtual Frontier

    In the digital realm, of which Second Life is merely a small part, we have seen over and over again the need to carefully balance security with convenience. They cannot adjudicate Digital Millenium Copyright Act (DMCA) violation claims.

  3. Copyright Law: What Search Marketers Should Know (Part 1)

    Online copyright infringement is defined in the Digital Millennium Copyright Act (DMCA), established in 1998 and gone through several enhancements since, as the unauthorized access and/or copying of a copyrighted work.