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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    Ensuring what they demand is in short supplyHedge fund owners need to pay close attention to their online digital footprints. Only by understanding your own digital footprint and the footprints of those closest to you is it possible to regain...

  2. Evolution in Digital Marketing Skill Sets

    We’re seeing unprecedented turbulence as digital marketing challenges traditional advertising channels. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing...

  3. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. The latest digital marketing book, SEO platform, or digital marketing tool? For the converters, is there a noticeable rhythm of great...

  4. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Of the top 10 channels cited by marketers, eight of those channels were digital. Marketers Are Leveraging More and More Channels, Predominantly Digital, to Reach Customers. Most Marketers Are Moving Beyond Single-Point Models, but Few Are Measuring...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    Young Search Professional of the Year: Katie Donabedian, Digital Marketing Specialist at Walker Sands Digital Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best PPC Campaign: Point It, Microsoft Store Global...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  9. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. Generally, the Christmas gift search term drops off considerably around the...

  10. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  11. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. Pick up any one of those and read the "cover lines," the carefully...