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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. Generally, the Christmas gift search term drops off considerably around the...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. Pick up any one of those and read the "cover lines," the carefully...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's the digital lobby of your business. Also, not all content is digital. Their call-to-action to sign up for their newsletter is inviting and to-the-point. But it need not be that way. After all, everybody needsgood and reliable information when...

  5. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. There is no point in driving installs if people aren't using your mobile app. Approaches to advertising fall into two general...

  6. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. These three steps, iterated until you get what you're...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole...