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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information, offers, and photos appear online. Then they set goals and measure progress for each individualized portfolio...

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Image Credit: 123RF Stock Photos Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned media efforts, and have very refined paid strategies.

  3. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Improved Engagement: Lolly Wolly Doodle’s customers post photos of their children wearing Lolly Wolly Doodle clothing at major milestones. In the opening keynote at SES San Francisco, Avinash Kaushik discussed “Business Optimization in the Digital...

  4. Miami Heat Minority Owner Sues Google Over Unflattering Photo

    Oddly enough, the RKAssociatesUSA blog actually has two published photos of Katz sticking his tongue out. After Google rejected a May 2012 Digital Millennium Copyright Act (DMCA) takedown request over a photo of himself sticking his tongue out, a...

  5. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Local search listings now act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours of operation. Combine that with local listings’ impact on how businesses and brands are found...

  6. Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

    Taking photos of products is a good (and perfectly fine) use of Instagram. With more than 15 million users and 500 million photos uploaded since launch, Instagram shows no sign of slowing down. One of the great features of Instagram is the ease of...