In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai.
Those that don't will only face a bigger digital divide between themselves and consumers – ultimately losing them to the likes of Amazon. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
In March 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 153.9 million unique viewers, followed by Facebook with 63.8 million, VEVO with 52 million, Yahoo sites with 50.3...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
And digital is proving harder than ever to conquer. When fans share images, they are also reaching out to their network of friends and saying “look, we’ve done this and you can too”, thus extending the reach and virality of each story.
In the digital marketing industry it would work like a dream but for others it is a non-starter, for now. The link graph is a kind of network graph and is made up of a series of "nodes" or clusters. To paraphrase Google’s web spam lead Matt Cutts...
Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Bing Ads is teaming up with digital marketing company Mi9 to make it happen. How one hacker re-themed websites and created a hacked site network.
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...
YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. Viewers are also discovering videos socially – 9 percent of...
Taylor Aldredge, in charge of digital and social media for Boston-based Grasshopper, a provider of virtual phone systems, believes hashtags will help bridge the gap for Facebook users with more people outside of their network, which will change...
In February 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million...
Building identity around top content is now an integral part of a strong digital marketing strategy. Network on Google+ It's no longer a matter of if Author Rank will be widely implemented; it's only a matter of when.
Search marketing integration is about so much more than simply allowing for crossovers between the various digital marketing disciplines. We all have a network of friends and colleagues, but those friendly salespeople are the typical extroverted...
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
Between using Google+, Gmail, YouTube, and Google Docs, Google is going out there with a pretty massive base," says Harry Gold, CEO of digital marketing firm Overdrive Interactive. Somewhat ironically, companies with Google Brand pages that seek to...
There are ways to gently manipulate your product feed such that information light merchandising titles like Canon EOS Rebel T4i 18MP Digital SLR Camera with 18-135mm EF-S Lens - Black can be converted to Canon EOS Rebel 18MP SLR.
