SEO News

Digital Network

  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. Google Improves GDN Targeting With Bizo Audience Segments

    As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is essential. While Google has made strides in the past, until now, much of Google...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. Before 2012, local advertisers had to rely on Western colleagues for their RTB needs, but after some digital magnates realized the high demand of the technology...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Like any relationship building exercise, and let's not be under any preconceptions here as that is exactly what digital PR/outreach...