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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding the company dynamics, how all of the pieces fit together, and who the players are is an essential first step before any content marketing initiative. One of the biggest challenges in working with (or for) enterprise companies is...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    The players of the Russian RTB market include: This platform aids in purchasing audiences at scale across digital media for advertisers. Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in...

  3. Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

    Smart TVs and media players like Chromecast Thanksgiving Day saw more online sales than last year, according to IBM’s Digital Analytics Benchmark report for Black Friday 2013. Not surprisingly, mobile sales were up this year at a rate of 43 percent...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. Social media has been a major player in the digital marketing...

  5. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    AE: There are so many choices in so many measurement fields that it's a challenge to even begin listing them without leaving out key players. He will be speaking at SES San Francisco on Multi-Channel Analytics: How Convergence Analytics Changes...