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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social...

  2. So... You Think SEO Has Changed?

    Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to measure SEO performance. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    IBM has predicted that ROI will be the leading metric for CMOs to measure success by 2015. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. This includes making sure that you measure traffic, conversions, and revenue. Make sure that you measure rank and performance by...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from pure keyword dependency methods of management and...

  6. Attention Digital Marketing Director: Read This for Your Social Media Success

    That's why it's crucial for digital marketing directors to plan ahead and constantly have someone qualified on their team to measure the results of related programs and campaigns against the time, effort and spend dedicated to social media marketing.

  7. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Since authorship is tied closely to Google+ some people say that the whole idea of AuthorRank is difficult to measure. In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the...

  8. 10 Vital Steps to Building Social Influence

    Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.

  9. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Exclusive videos for a publisher’s Google Catalog can include promotion catalog-only sales, cross brand promotions, tutorial videos on how the measure oneself for catalog sizing, etc. I had never even heard of King Arthur Flour before viewing their...