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  1. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". SEM methods include: search engine optimization (SEO), paid...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment.

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Most Brazilians use smartphones for gaming apps, social media apps, and maps. Retailers have begun marketing campaigns on mobile...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: In 2009, NDN introduced the Digital Media Exchange. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. We also get significant traffic from digital-first...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So optimize all your digital assets with this in mind. It shows how keywords are related by volume in social media over the last 30 days. Use of social media and especially hashtags. I was able to find a few examples of paid media, which I'm glad...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  9. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. She has witnessed first hand the power of digital and will provide insights for businesses to "engage, convert and delight loyal consumers.

  10. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be...