In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...
Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. When it comes to digital advertising, we often spend our time pouring over data in order...
There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. This is where digital marketing really pays off. I've had good success in recruiting local artists on Craigslist...
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism. And with the merging of these two forms of media, so too are product reviews showing up on digital...
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will show attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
As digital marketers, we'll need to embrace content curators and develop relationships with them. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE".
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: The result is often neat-looking infographics...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Yet Google+ will be 3x more relevant this year somehow, according to this...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC).
