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  1. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the...

  2. 3 Building Blocks for Content and Search Marketing Success

    The rise of digital and social media has fueled this consumer need for engagement and the move from push to pull types of marketing. Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    Marketers Are Leveraging More and More Channels, Predominantly Digital, to Reach Customers. Of the top 10 channels cited by marketers, eight of those channels were digital. In fact, 84 percent said that it is very to critically important to them to...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Young Search Professional of the Year: Katie Donabedian, Digital Marketing Specialist at Walker Sands Digital Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best Use of Search, Travel and Leisure: Havas Media...

  5. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically, a brilliant template you can then use for your own digital content...

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling...

  9. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. It is sponsored by WordStream and DWA Media. With several ways for attendees to meet and trade...

  10. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. There are several key ingredients that make this social media campaign so incredibly effective.