If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will show attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
As digital marketers, we'll need to embrace content curators and develop relationships with them. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE".
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: The result is often neat-looking infographics...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Yet Google+ will be 3x more relevant this year somehow, according to this...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC).
But not too long after the blasts in Boston, there was a blast of a different sort on Facebook from social media thought leader Peter Shankman in reference to a tweet from David Armano, managing director of Edelman Digital.
It's still unclear exactly how we'll be identified, but presently, they seem to be leaning toward a digital "Information Card", which will be issued by the ID Provider we select. Google & NSTIC Leading the March to Digital Totalitarianism?
The argument of digital fraud in the advertising space is nothing new to search marketers. Meanwhile the focus will be on emerging media types where fraud is ahead of the development curve. Over the past week I've been reading articles about how...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Social media and digital video are a natural fit.
Mainstream adoption began in the 1970s, with VCRs peaking in the 1980s and '90s before being usurped by DVD and other digital recorders in the early 2000s. Not too long ago, the video tape was the media of choice for living rooms around the world.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
And digital is proving harder than ever to conquer. Ultimately, we want our four million Facebook fans, the 23 million Australians who live here and the 6.1 million people who visited last year to become part of the world's biggest social media...
