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  1. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 12 months we have witnessed a content marketing explosion and a rapid...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. This year, Google will increase revenues faster than the...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. When it comes to digital advertising, we often spend our time pouring over data in order...

  8. 3 Keys to Activating an Audience with Smarter Content

    OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...