My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted...
Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising. Digital marketing services are growing. As more companies enter the digital age and look to generate...
Beckman said that EdgeRank factors will continue growing and getting more sophisticated over time – given the fact that you can login through Facebook on other websites, Facebook is building more and more data that they can implement into their...
Let's hone in on the use of data in the context of e-business, social media, search and digital marketing. Number of "files" or containers of information within the digital universe is expected to grow 75 percent between 2011 and 2021.
FUEGO YOUR LIFE"– Sandra Vergara shares her spicy secrets to style and beauty in this new digital girls' guide. And AOL is partnering with well-known celebs and influencers on the rise who already have digital audiences, as well as the passion to...
In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 12 months we have witnessed a content marketing explosion and a rapid...
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. This year, Google will increase revenues faster than the...
Chris Dyson: I would always recommend carrying out egobait (or any piece of linkbait) on your own digital assets where ever possible if you are purely looking for links. A few years ago the blogosphere seemed to have a lot more debate and it was...
Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Your customers increasingly spend their time on social networks; Nielsen reports 20 percent of the average consumer's time spent online is in social media.
Inbound Marketing Toronto, a peer group for Inbound Marketers that brings together Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals;
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies. Amplify your brand: If you want to get your content shared, then turbo-charge the viral cascade and increase your...
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.
In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...
Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. When it comes to digital advertising, we often spend our time pouring over data in order...
There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. This is where digital marketing really pays off. I've had good success in recruiting local artists on Craigslist...
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
