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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. On the organic side of things, reports show “(not provided)” keyword data in Google is...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    We expect this trend to continue into 2013, surpassing the 11.3 percent of total digital commerce spending achieved in Q4 of 2012," comScore said in a report. And this year, 63 percent of consumers will likely use a showrooming technique this...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...

  6. Guy Kawasaki Talks Content Marketing, Social & Google+

    As digital marketers, we'll need to embrace content curators and develop relationships with them. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

  7. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...

  8. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.