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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give...

  2. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". Soon after the term SEM came onto the digital scene, it became...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Google Analytics Top Conversion Paths report provides excellent data to help you synchronize your...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.