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  1. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any...

  2. 3 Building Blocks for Content and Search Marketing Success

    Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also look into far more engaging search, social, and digital techniques such as blogging, social media, search, and digital marketing and...

  3. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give...

  5. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". Soon after the term SEM came onto the digital scene, it became...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure...

  7. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Google Analytics Top Conversion Paths report provides excellent data to help you synchronize your...