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  1. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. With the business model and process elements covered...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. As Twitter users adopted hashtags as a normal part of the Twitter conversation, in a typical fashion to Twitter, hashtags...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. Event marketing provides immediate SEO opportunities for obtaining content marketing visibility and...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Fortunately, a few CEOs fully understand today's digital, social economy and are blazing the trail in social media, like Virgin CEO Richard Branson, recently named Top Social CEO by World of CEOs. It is imperative that the CEO fully understand the...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    Google, Yahoo and Bing have each published enough about how they view the "quality website", social media and content to justify an integrated approach, rather than the disjointed effort of SEO, social media and other digital efforts independently.

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  8. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...