In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
This is where digital marketing really pays off. There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. I've had good success in recruiting local artists on Craigslist...
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism. And with the merging of these two forms of media, so too are product reviews showing up on digital...
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will show attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.
As digital marketers, we'll need to embrace content curators and develop relationships with them. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE".
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: The result is often neat-looking infographics...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Yet Google+ will be 3x more relevant this year somehow, according to this...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
But not too long after the blasts in Boston, there was a blast of a different sort on Facebook from social media thought leader Peter Shankman in reference to a tweet from David Armano, managing director of Edelman Digital.
Brands should create more video for use in social marketing and publishers should increase social media marketing efforts to attract more engaged digital video viewers. The Adobe Digital Index team looked at 19.6 billion video starts on media...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
And digital is proving harder than ever to conquer. Ultimately, we want our four million Facebook fans, the 23 million Australians who live here and the 6.1 million people who visited last year to become part of the world's biggest social media...
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics...
