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  1. Search Top Priority Among SMBs [Study]

    The rapid growth of digital media - growing at a rate that's above the recent trend. As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM. By nature, social media marketers have prioritized high...

  3. Evolution in Digital Marketing Skill Sets

    Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing advertising capabilities. We’re seeing unprecedented turbulence as digital marketing challenges...

  4. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  5. 3 Building Blocks for Content and Search Marketing Success

    The rise of digital and social media has fueled this consumer need for engagement and the move from push to pull types of marketing. Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also...

  6. 3 Must-Know Findings About Cross-Channel Attribution

    Of the top 10 channels cited by marketers, eight of those channels were digital. Marketers Are Leveraging More and More Channels, Predominantly Digital, to Reach Customers. In fact, 84 percent said that it is very to critically important to them to...

  7. Elite SEM Wins Best Agency at U.S. Search Awards

    Young Search Professional of the Year: Katie Donabedian, Digital Marketing Specialist at Walker Sands Digital Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best Use of Search, Travel and Leisure: Havas Media...

  8. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  10. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. Pick up any one of those and read the "cover lines," the carefully...