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  1. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. In-app Analytics: In-app analytics enables marketers to understand user behavior in the app.

  2. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". Soon after the term SEM came onto the digital scene, it became...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. Google's move to make 100 percent of search keyword data "(not provided)" in September finally forced SEO marketers to rethink their strategies.

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). You can also attach UTM parameters to track traffic in Google Analytics. The Facebook insights dashboard gives you all of the...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers. That is if you're selling digital marketing services in the form of social media, content marketing...