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  1. What is SEM? Depends on Who You Ask

    I think most look at it as some sort of Internet marketing or digital marketing probably skewed towards the paid side. SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. As marketers continue to gain confidence in multi-device...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. The biggest digital story in 2013 in my opinion was early in the year during...

  8. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes her a perfect...

  9. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be...

  10. SES Conference & Expo Rebrands to ClickZ Live

    Over the past few years, the digital landscape has continued to widen and as a result, content marketers have come to expect more beyond just search marketing (SEO the timing couldn't be better. SEW's sister brand, SES Conference s marketing...

  11. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    It's noteworthy, though, that the amount of time these search professionals spent on many of the digital marketing categories remained flat. Safran said this may show that marketers have realized they need to narrow their focus to ranking higher in...