In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Over the past few years, marketing automation has continued to gain influence.
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Before we get started, here are a few valuable Excel resources for marketers:
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
With the rise of digital publicists – especially now that the group encompasses not only traditional PR firms, but also search marketing "outreachers" and "link builders" – brands need to be more careful than ever.
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.
As digital marketers, we'll need to embrace content curators and develop relationships with them. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital video content views still don't carry advertising, presenting an untapped opportunity for marketers. When running market mix models, numerous marketers...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. Marketers can now go to Facebook to place ads in front of users...
Brands should create more video for use in social marketing and publishers should increase social media marketing efforts to attract more engaged digital video viewers. The Adobe Digital Index team looked at 19.6 billion video starts on media...
Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK...
And digital is proving harder than ever to conquer. When you think of the travel and tourism industry, you typically don't think of the most innovative content marketers. One of the key takeaways for social media marketers from Tourism Australia’s...
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. One major feature of this flexible bidding to PPC marketers will be the return of the bid to page positions.
