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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Marin Software is staking its claim as the first Google API partner to support...

  2. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Digital marketers can't see into the future and predict for every factor that may affect a digital marketing campaign," said Matt Ackley, chief marketing officer at Marin Software. In order to help brands stay relevant to their audience and become...

  3. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is indicative of a healthy conversion rate. With higher click-through rates and lower costs (CPCs were 26 percent...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. The Online Marketer’s Guide for the Holidays - Marin Software Download Marin’s 2012 Search Holiday Tips whitepaper...

  5. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...

  6. Marin Software Adds Features, Experiences Client Growth in Tough Economy

    Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. Today's search market place is highly dynamic with growing competition, the ever-present need to drive additional traffic, as well as...