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  1. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". I think most look at it as some sort of Internet marketing or...

  2. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. Identifying what content engages with your digital audience is the key to...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Thanks to Google Analytics, we have all the data necessary to formulate a successful...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Driving installs gets consumers to a branded app, but it's...

  6. Using the DMAIC Process for SEO Projects

    It's difficult to port across the whole Six Sigma process to digital marketing projects as our products aren't as clearly defined as they are in vehicle manufacture. It provides details of the problem's impact and why it is detrimental to fix.

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...