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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic example of what their may look like given what we can reverse engineer from this initial dissection:

  2. Forget Big Content – Small Content Is Critical to Search Success

    One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    So here's a question for Google's Distinguished Engineer Matt Cutts: why does Google like this site so much? We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Kamangar was the first non-engineer at Google, and Wojcicki started in marketing. Ramaswamy is a software engineer. What does this mean to digital marketers? Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Like any relationship building exercise, and let's not be under any preconceptions here as that is exactly what digital PR/outreach...

  7. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    One year ago at SES San Francisco, Google's Distinguished Engineer Matt Cutts revealed that Google had seen more than 30 trillion URLs. In addition, SES San Francisco will feature more than 60 sessions covering all aspects of digital marketing...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from...

  9. 10 Reasons Why You Can't Miss #SESNY

    And to make sure we're all on the same coding page, software engineer Tiffany Oberoi from Google will be on hand, too. Get the connection by attending the Crossing The Digital Divide session. There is no doubt that SES is recognized as the largest...