This is just scratching the surface of what content distribution is to become; a multi-faceted reinvention of PR for the digital age. To those in marketing, "sales" is a dirty word. Email, phone, face-to-face meetings, and long-term relationship...
My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted...
Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially.
Beckman said that EdgeRank factors will continue growing and getting more sophisticated over time – given the fact that you can login through Facebook on other websites, Facebook is building more and more data that they can implement into their...
Let's hone in on the use of data in the context of e-business, social media, search and digital marketing. Understanding what your customers are seeking, how they are looking for it, talking about it, scoring it, comparing it and sharing it is...
In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 12 months we have witnessed a content marketing explosion and a rapid...
In a recent New York Times opinion piece, Julian Assange addressed Google’s recent PR work to position themselves as a thought leader on our digital future. Content marketing is an absolute must in today’s SEO environment.
Gagnon then said that is where we are with digital marketing – the finding the perfect Pepsi stage of digital marketing. He then discussed spaghetti sauce marketing. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at...
The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...
Chris Dyson: I would always recommend carrying out egobait (or any piece of linkbait) on your own digital assets where ever possible if you are purely looking for links. Even in marketing where egobaiting is well recognized, it's still effective.
Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Her company's testing has shown that the auto-bid management system in Facebook tends to be a fairly reasonable way to manage bids when marketing managers don't have the...
Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. When you see changes in performance, it is important to...
Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could appreciate.
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. Adobe Marketing Cloud (SiteCatalyst): http://www.adobe.com/?
Inbound Marketing Toronto, a peer group for Inbound Marketers that brings together Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals;
Google+ allowed the digital signature for Agent Rank to exist. Can authority or trustworthiness be measured in a different way, based upon understanding who the author of content on pages might be, through the use of digital signatures associated...
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Owning brand conversation in the digital landscape is critical to...
Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies. A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans.
As search engines seek to associate known identities to known entities (such as articles, content, sites, topic authorities, learning institutes etc.an identity's digital footprint will support topic expertise and allow site owners to gain...
