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  1. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. Where does your brand live on the "Local Marketing Adoption Curve"? Enter the local marketing adoption curve. By taking a phased crawl, walk, run approach to building a...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Young Search Professional of the Year: Katie Donabedian, Digital Marketing Specialist at Walker Sands Digital Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report They weren't playing craps or blackjack — well, they may...

  3. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics Marketing Mobile/Mobile Marketing Brand and marketing messaging/voice change(s)/gap(s) The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Digital marketing pros supporting national-local businesses should consider these steps: If we have trouble prioritizing this critical marketing activity, how can businesses that aren't focused on local online data be expected to do it?

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...