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  1. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 12 months we have witnessed a content marketing explosion and a rapid...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. When you see changes in performance, it is important to...

  5. Defining Authorship: The Difference Between Contributors and Guest Authors

    Google+ allowed the digital signature for Agent Rank to exist. Can authority or trustworthiness be measured in a different way, based upon understanding who the author of content on pages might be, through the use of digital signatures associated...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  7. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Owning brand conversation in the digital landscape is critical to...