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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. A Competitive Intelligence for Search solution allows marketers to analyze...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. Social spending, for example, on World Cup-related campaigns rose to the half-million to...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  4. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship.

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  6. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Does your organization own data being generated by digital assets? Understanding how customers are finding and consuming digital assets (website...

  7. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  8. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to...

  9. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  10. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.