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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Digital marketing pros supporting national-local businesses should consider these steps: By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. A Competitive Intelligence for Search solution allows marketers to analyze...

  4. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. With several ways for attendees to meet and trade ideas, ClickZ Live in San Francisco is an...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital marketing advice. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Also, not all content is digital. It's the digital lobby of your business. That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of...