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Digital Mapping

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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics Mapping(s) of mobile to desktop pages Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction...

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    This certainly applies to digital marketers. I’d like to suggest an approach that begins with bringing ‘gifts’—search insight that will help content creators do their jobs more effectively—either by giving them new content ideas or by mapping their...

  3. D.C. Gets a Street View of New Anti-Google Video

    The group has gone as far as to hire a mobile digital advertising truck equipped with stereo sound to screen the video on the streets near Capitol Hill, downtown, and elsewhere in Washington, D.C. Schmidt Goes to Washington," the group demands Eric...

  4. Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock

    The latter will use OpenBlock as a stand-alone website, while The Boston Globe will experiment a widget integration within its existing digital offering. Our digital audience increasingly expects more precise and very local news and information...