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  1. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    All in all, once you’ve "wired up" your digital landscape and are collecting the data, the correct model or models will be easy enough for you to find. I have always felt that the success of digital marketing is often attributed to the assists of...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The socially engaged CEO is an asset to any brand in today's social landscape. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. This "great divide" makes it increasingly difficult to...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers. If you're still struggling to leverage the website to support goals, you have some catching up to do, as the landscape...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    All this enables digital marketers to keep up with the twists and turns in the video landscape. Clearly, Vine has already changed the video landscape in just 12 short months. Here are just three predictions of what digital marketers can expect to...