SEO News

Digital Item

RSS
  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Add to cart: An item has been added to the user's shopping cart. Add to wishlist: An item has been added to the user's wishlist.

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    We expect this trend to continue into 2013, surpassing the 11.3 percent of total digital commerce spending achieved in Q4 of 2012," comScore said in a report. And this year, 63 percent of consumers will likely use a showrooming technique this...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    I had never even heard of King Arthur Flour before viewing their digital catalog. If publishers are going to take the effort to design a stylish, digital friendly catalog, annotate it properly, and then add rich content, they are going to want to...

  4. Google Catalogs Design Tips: How to Best Showcase Your Products

    While stuffing each available inch of the catalog page with product images and small text is a time honored tradition in the print world, in the digital world it may not work as well. But in the digital world the only factors that matter are the...

  5. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Here a few ideas to help you formulate a quality content led digital marketing plan. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies great...

  6. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    However, privacy experts at the Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD) aren’t convinced; they’re already fired off a letter asking the FTC to investigate.

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Today, though, users are still interacting with digital media via their mobile devices while taking part in the shopping experience. With a number of clear app leaders and opportunities for branded content delivery alongside and within...

  8. Take Attribution for a Test Drive Using a Secondary Profile

    It’s a topic at nearly every digital marketing conference as well as in most trade publications and blogs. Similarly, if customers from email specials are more likely to return an item, you can lower the weight for email to see if that improves...