It is not about expensive presents but more about really insight-led items and experiences we can share with them based on their personal interests. This is just scratching the surface of what content distribution is to become; a multi-faceted...
In direct correlation with the anticipated expansion of this data, the opportunities to glean actionable insight will also expand. Understanding what your customers are seeking, how they are looking for it, talking about it, scoring it, comparing...
An accurate evaluation of first- and last-click conversions, as well as consumer paths to purchases, can give you more insight into the consumer experience. Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one.
However, the power of this process is its complexity, and if you can allocate your considerable perceptive powers to thinking through and understanding this process, you'll possess very powerful insight that is immediately transferable to your...
Capture the data and track the behavior of other shoppers who visited your site while in store to gain invaluable insight. Those that don't will only face a bigger digital divide between themselves and consumers – ultimately losing them to the...
This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter," the company said. If they had launched this one or two years ago, it would have been rolling along by now," says...
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
Additionally, Facebook has the best insight on top-level and granular audience size by region. It's the digital reflection of your brand. We've transformed ourselves from a link-building company to a full-service digital marketing company, with...
As marketing professionals we're all be about customer insight and understanding customer intent when somebody's buying from you and why. Getting to Actionable Customer Insight Thom Craver (@thomcraver), Digital Marketing Strategist and consultant...
This metric was intended to provide some insight into how much fraud was occurring and ease the minds of advertisers. The argument of digital fraud in the advertising space is nothing new to search marketers.
Buyers are looking for individuals who understand their day-to-day challenges and have solutions that solve them, insight, and unique perspectives. Social presents many unique opportunities to build relationships, gain insight, and make sales.
An in-house representative, whether they are a natural search practitioner or not, with the ability to utilize an agency for insight, support, and quick reference for best practices is usually the best approach.
Cindy Krum, another speaker at SES London, provided some excellent tips and insight into mobile SEO in a recent interview for the SEO cover story in .Net Magazine: Krum also shared further insight at SES London on how responsive design is preferred...
Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are currently sharing via social and eventual persona development. Wil Reynolds spoke on this subject at Linklove in 2011 and his...
SEW is a staple in our industry and over the past year has really re-established itself as a source for expert insight and commentary,” Barone said. Well, she’s excited to start writing about the full scope of digital marketing and the power of...
This means each speaker will have 25 minutes enabling them to share more expert tips and go deeper into more advanced levels of insight on their specialist subject. Both paid and natural search in the modern-day require technology to automate...
To drive SEO performance in local search markets, marketers will seek more insight into rank performance by geography.of marketers state that measuring blended rank will be more important in 2013.of marketers stated that it will be much more...
Instead of hacking down trees, hack the system: go into creating your content with a little more tact, a little more insight. In 2013, it’s more important than ever to not lose sight of the "digital" – and all of its slick, sprightly luxuries – in...
Was it shared via social channels and if so how much and by whom – could Klout or amplification metrics add more insight value here? Closed Loop marketing is the next step in the process and is where the insight you have now gained can begin to...
Social Reports provide marketers data-driven insight to replace the assumptions previously made through observation and mining what data was previously provided. This insight can help identify missing links in the conversion path, and drive...
