This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter," the company said. If they had launched this one or two years ago, it would have been rolling along by now," says...
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
Additionally, Facebook has the best insight on top-level and granular audience size by region. It's the digital reflection of your brand. We've transformed ourselves from a link-building company to a full-service digital marketing company, with...
As marketing professionals we're all be about customer insight and understanding customer intent when somebody's buying from you and why. Getting to Actionable Customer Insight Thom Craver (@thomcraver), Digital Marketing Strategist and consultant...
This metric was intended to provide some insight into how much fraud was occurring and ease the minds of advertisers. The argument of digital fraud in the advertising space is nothing new to search marketers.
Buyers are looking for individuals who understand their day-to-day challenges and have solutions that solve them, insight, and unique perspectives. Social presents many unique opportunities to build relationships, gain insight, and make sales.
An in-house representative, whether they are a natural search practitioner or not, with the ability to utilize an agency for insight, support, and quick reference for best practices is usually the best approach.
Cindy Krum, another speaker at SES London, provided some excellent tips and insight into mobile SEO in a recent interview for the SEO cover story in .Net Magazine: Krum also shared further insight at SES London on how responsive design is preferred...
Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are currently sharing via social and eventual persona development. Wil Reynolds spoke on this subject at Linklove in 2011 and his...
SEW is a staple in our industry and over the past year has really re-established itself as a source for expert insight and commentary,” Barone said. Well, she’s excited to start writing about the full scope of digital marketing and the power of...
This means each speaker will have 25 minutes enabling them to share more expert tips and go deeper into more advanced levels of insight on their specialist subject. Both paid and natural search in the modern-day require technology to automate...
To drive SEO performance in local search markets, marketers will seek more insight into rank performance by geography.of marketers state that measuring blended rank will be more important in 2013.of marketers stated that it will be much more...
Instead of hacking down trees, hack the system: go into creating your content with a little more tact, a little more insight. In 2013, it’s more important than ever to not lose sight of the "digital" – and all of its slick, sprightly luxuries – in...
Was it shared via social channels and if so how much and by whom – could Klout or amplification metrics add more insight value here? Closed Loop marketing is the next step in the process and is where the insight you have now gained can begin to...
Social Reports provide marketers data-driven insight to replace the assumptions previously made through observation and mining what data was previously provided. This insight can help identify missing links in the conversion path, and drive...
Sadly not everyone will get exactly what they wanted for Christmas and so Boxing Day and increasingly Christmas Day itself are key days when consumers go online to spend Christmas money on gifts they didn't get or organise returns for unwanted...
Reporting based on role: Enterprise SEO assumes that there are different roles within a marketing organization – the VP of marketing interested in revenue from portfolio of sites; director of search looking at rank and conversions from a subset of...
Having the insight and intelligence to adjust the goal if more or less progress is being made than anticipated can only be accomplished with daily insight into accurate SEO data and metrics. Having daily and weekly insight into all the SEO metrics...
What’s more, doing this at an early stage gives you great insight into how to integrate your online, digital, traditional and offline. Fast forward to 2012 to Coca-Cola’s Content 2020 vision and we begin to see the fusing together of content...
Mobile Measurement and Apps Insights - Google s insight into advertising innovation is a powerful tool for marketers planning and goal setting for the coming year. Here are a few examples of “digital swag” you can take advantage of, whether you...
