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  1. Mobile Advertising Measurement: Winning the Long Game

    Registrations rates can also provide you with insight into the flow or “ease of use” of your app. Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad.

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. DG: When looking at Amazon's success, what is one core tenet Amazon...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  5. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly has also created a Super Bowl 2014 Playbook, offering insight and tips on how brands can make their content more contagious – even with less than two weeks to go. Unruly's new data also shows digital marketers that Super Bowl 2013 video ads...