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Digital Ink

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  1. Linking From Within: How to Generate Links Through Existing Relationships

    Example: A company I was working had a relationship with a local hospital (.org) where they gave hundreds of their ink cartridges away, and the hospital cashed them in. If you’re an internal digital marketing person, simply take these folks out to...

  2. Google Catalogs Design Tips: How to Best Showcase Your Products

    As wonderful as tablets are they simply aren't as easy on the eyes, age 40+ eyes especially, as text printed with ink on paper. Digital vs. But in the digital world the only factors that matter are the user experience and the size of the screen.

  3. Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program

    Kennedy, the Founder & MP of Beyond Ink and the FP & CMO of Joblr.net, interviewed Fionn Downhill, the CEO and President of Elixir Interactive, about the problems created because many of today's college marketing courses still omit search...

  4. Search Engine Strategies (SES) Adds Four New Members to Advisory Board of Leading Conference and Expo Series

    Anne Kennedy, Managing Partner and Founder, Beyond Ink Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides...

  5. Newspapers Bleed Red Ink: Death by Internet

    So what do Internet giants think of the newspaper industry bleeding red ink. Advertisers have vastly more choices online than on paper, so newspaper Web sites win only a fraction of the advertising that goes digital, and it pays much less than...

  6. Search Marketing & the Spanish Speaking Internet

    Anne Kennedy is managing partner of search engine marketing agency Beyond Ink, based in Portland, Maine. For example, Overture's Match Driver will place your bid for "camera digital" among those for "digital camera" in English, bypassing the...

  7. Happy Birthday, Inktomi!

    Inktomi, pronounced to "ink tuh me", was named for a mythological trickster spider of the Lakota Indians, a small spider that outsmarted larger rivals. That spring, the company landed its first major customer, Wired Digital's HotBot search engine.