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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    As every hedge fund manager knows, where there's money there's malevolence, and with intangible assets accounting for ever more of a company's worth, reputation is where the money is. Ensuring what they demand is in short supplyHedge fund owners...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    This way you can avoid clogging your owned assets with posts simply meant for ad testing. As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. The good news is, everything in content marketing is digital, so...

  4. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Does your organization own data being generated by digital assets? Understanding how customers are finding and consuming digital assets (website...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Do you know your assets and liabilities? During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Use high quality graphics and media assets designed to be easily shared (as allowable) in social media platforms. Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. Chicago Women Tech, a group of local women in digital marketing, search...

  9. My Company Just Died; Now What? Here's How to Take Care of Business

    As a marketer, you produce a huge amount of digital assets – website, social channels, white papers, guides, presentations, videos, blog posts, comments, directories, leads, lists, emails, and more. Make sure you untie all these connections between...

  10. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...