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  1. The Rise of the User Experience Marketer

    Agencies and in-house teams are beginning to realize that the overlap between digital marketing and user experience is significant. Data derived from these tests can then further justify or disprove qualitative information about how users feel.

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    Ensuring what they demand is in short supplyHedge fund owners need to pay close attention to their online digital footprints. Only by understanding your own digital footprint and the footprints of those closest to you is it possible to regain...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM. Use this information to guide your strategy on message or...

  4. Evolution in Digital Marketing Skill Sets

    We’re seeing unprecedented turbulence as digital marketing challenges traditional advertising channels. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing...

  5. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. Overall, this holiday will be a great one in the digital space. For example, if it’s running out of a size, or a...

  6. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. The latest digital marketing book, SEO platform, or digital marketing tool? A quick glance under the hood here can let you know a lot...

  7. Writing Your Way to the Top of Search and Social Results

    Digital Relevance Tip: Free can cost you if the information is outdated! Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example, Google’s and Facebook’s ever-changing algorithms.

  8. Investec digital note offers choice of counterparty

    Each version will appeal to a different type of investor, though both have the same defensive digital payout. Investec is offering investors in the UK two versions of a six-year structured product linked to the Euro Stoxx 50 index that includes a...

  9. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the...

  10. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for...

  11. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.

  12. Centralizing Location Data: 3 Steps to Local SEO Success

    Digital marketing pros supporting national-local businesses should consider these steps: Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we...

  13. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. Retailers should be sure to include any information about offers, such as...