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  1. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Digital marketing pros supporting national-local businesses should consider these steps: Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. Retailers should be sure to include any information about offers, such as...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. Pick up any one of those and read the "cover lines," the carefully...

  6. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. People are spending more time accessing information from their smartphones than they are their...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's the digital lobby of your business. Also, not all content is digital. Finance-related information is often dismissed as boring and dry and a pain to read. After all, everybody needsgood and reliable information when it comes to money.

  8. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers. Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve...