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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. Retailers should be sure to include any information about offers, such as...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. Pick up any one of those and read the "cover lines," the carefully...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. People are spending more time accessing information from their smartphones than they are their...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's the digital lobby of your business. Also, not all content is digital. Finance-related information is often dismissed as boring and dry and a pain to read. After all, everybody needsgood and reliable information when it comes to money.

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers. Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve...

  6. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor.