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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Bookending the session was 352's director of digital marketing, Erin Everhart. Are they in that awareness/information stage? You'll get people registering and that will give you contact information for interested parties, in other words a good set...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Just about every professional remotely related to the digital space is claiming some level of SEO expertise. Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. Google also references hundreds of local data sources and directories...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For our purposes, as digital marketers, I don't think we need be concerned with the precise definition or the metrics used to answer the question. On the other hand, the query now provided the search engine with more information, so it was more...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Lessin and Amir Efrati of The Information. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it seemed like a big risk, is the...