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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. The real question is, what are the tools we can easily use that will have the most impact? A/B and multivariate tests can have a serious impact on...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  3. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. Surprise amplifies the impact of the gesture. As technology advances, the distance between a brand and its customers has grown.

  6. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand...

  7. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. Content strategy is all about variation to ensure the reader stays engaged, and by...

  8. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The New Adobe Experience Manager: All Digital Assets, All Digital Experiences Major enhancements from Adobe Experience Manager, which sits within the Adobe marketing cloud, have been heavily focused on overcoming the challenges of delivering and...