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  1. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. SEM methods include: search engine optimization (SEO), paid placement...

  2. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 2.7 zettabytes of digital data exist today and as content, search...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. Now that we've entered the age of Hummingbird, there's no room for...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Our customers are now experiencing a vastly improved search function that has proven incredibly fruitful in our continued digital growth trajectory. SNAP’s onsite search feature has had a healthy impact on our bottom line by driving much improved...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Driving installs gets consumers to a branded app, but it's...

  7. Using the DMAIC Process for SEO Projects

    It's difficult to port across the whole Six Sigma process to digital marketing projects as our products aren't as clearly defined as they are in vehicle manufacture. It provides details of the problem's impact and why it is detrimental to fix.