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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    While Oreo used text, images and a sense of humor, this year, we may see socially imaginative marketers using Vine and Instagram Video engage with audiences. Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted...

  4. 4 Ways to Expand PLA Success in 2014

    Finally, due to the visual nature of PLAs, retailers should be sure to use impactful images and avoid using generic stock images that won't stand out from the competition. As this format matures, the ecosystem will continue to innovate with...

  5. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Google Images Your online reputation can impact virtually every aspect of your digital marketing program...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. This segment allows you to see search traffic coming from the Google Images search engine separately from...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. Chicago Women Tech, a group of local women in digital marketing, search...