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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    As SAP started to leverage more pictograms, questions started to pour in about what works best, pictograms or photographic images. This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images...

  2. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Each initiative that goes live on Experience Manager is a story of the partnership between marketers and...

  4. Your SEO Competition Isn't Who You Think It Is

    Whether it's news, images, video or Knowledge Graph results, we shouldn't neglect opportunities to capture real estate on our SERPs. This phenomenon spans both B2C and B2B companies and occurs either because there are assumptions about competitors...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...