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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Wojcicki helped lead seminal projects such as image search and AdSense. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it...

  3. 4 Ways to Expand PLA Success in 2014

    As this format matures, the ecosystem will continue to innovate with techniques to seamlessly manage and integrate PLAs into marketers' overall digital plans. Marketers should test image varieties to determine what works best and ensure the image...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    As an SMB in the digital age, your website represents your brand. As such, it should enhance your organization's image, not detract from it. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that...

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Settle down with metadata for the long haul and make it a part of your digital life. Specifying an Open Graph image for a post or web page is especially powerful as the image has a large impact on the engagement the post will have in user newsfeeds.