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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Wojcicki helped lead seminal projects such as image search and AdSense. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it...

  4. 4 Ways to Expand PLA Success in 2014

    As this format matures, the ecosystem will continue to innovate with techniques to seamlessly manage and integrate PLAs into marketers' overall digital plans. Marketers should test image varieties to determine what works best and ensure the image...