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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. In fact, both football fans and digital marketers can now get a sneak peek...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. The biggest digital story in 2013 in my opinion was early in the year during...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes her a perfect...

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    At Google, we believe that constant connectivity represents a sociological shift in how users relate with both the digital and physical world. More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen.