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  1. Writing Your Way to the Top of Search and Social Results

    Digital Relevance Or you could be writing for Stay-at-Home Dad David who has five minutes to get his java fix refill before the after school carpool. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  2. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their...

  3. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. You may be feeling a little dehydrated, but hey -- there’s plenty of time to drink water on your...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Also, not all content is digital. It's the digital lobby of your business. A continuous video series on how to save money for a new home and how to get a loan for that home when the time comes. Finance-related information is often dismissed as...

  6. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. A vegan mother of two kids still at home who works outside...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  8. The 2014 Super Bowl Commercials Just Kicked Off

    Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. In fact, both football fans and digital marketers can now get a sneak peek...