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  1. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad...

  2. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. Soon after the term SEM came onto the digital scene, it became synonymous with paid...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    The pressures and demands women face globally vary greatly (and sometimes are unimaginable), and a day like today helps remind us of how women experience life all over the globe. I love having a day to celebrate women across the globe,” said...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. Digital marketing is about much more than simply links of course but for the...

  5. The Growing Importance of International Mobile Search

    The overall mobile search share (combined figures for smartphones and tablets) during the first two days of the event showed significant increases all over the globe. For now English remains on top of the pile, but foreign language marketing...

  6. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Although the countries that make up the CIVETS are spread all over the globe, they share a number of similarities. Due to their young populations, digital technologies and communication are expected to play on important role in these countries.

  7. Combining Professional & User-Generated Videos Drives More Sales [Study]

    Does it really matter if talented and entrepreneurial YouTube partners are building the next generation of media companies in bedrooms, garages, or studios across the globe? This study aimed to answer a critical question for today’s digital...