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  1. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. The biggest change in the Google search update will be new ad...

  2. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. If possession is 9/10 of the law, why do so many...

  3. Digital Data Trends – Search, Social, & Content Fusion

    More than 80 percent of the world's data is unstructured and marketers need to break this down into structured formats that they can measure. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from...

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations in the exhibition area. As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital...

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Data comes in multiple formats that take the form of un-structured...