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  1. How to Dominate the Entire First Page of Google

    In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. Your online reputation can impact virtually every aspect of your...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can also download a CSV/Excel file for further evaluation. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget...

  3. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    This latest part began in 2012 following a judge's ruling that The Guild could file a class action lawsuit against the search giant. Google made unauthorized digital editions of nearly all of the world's valuable copyright-protected literature and...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...

  6. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    And an audio file would be a better result for someone wishing to learn how to tune a guitar. Google may be more advanced in its efforts to make sense of part of this never-ceasing digital deluge. Or from the founders of any given web search engine...