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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Moreover, it can help inform distribution of budgets to different devices or OS. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital...

  2. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. Much of the content delivered online depends on the profitability of...

  4. The Pros and Cons of Big Data Democratization

    Distribution of information across working teams encourages entrepreneurial spirit, often benefitting smaller, more agile, or less regulated organizations. Many share this conservative view on data democratization, believing that only data...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Looking at the geographic section of the demographic data shows a distribution of visits by location. In the example below, I copied the info into Excel and within three minutes produced a chart that showed a distribution of traffic by major...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Building editorial calendars/creative distribution processes for your awesome content. Overall, it’s a good change as its time SEOs start looking at marketing holistically and start looking at all the "Digital Marketing" channels as one.