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  1. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Measure and Mitigate Cannibalization When you measure and optimize, net-new customers will still come walking through your virtual door. For example, it’s likely that a popular head term like "digital cameras" will have quite a few paid ads, PLAs...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Since authorship is tied closely to Google+ some people say that the whole idea of AuthorRank is difficult to measure. In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the...

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    What more could you do to test and measure the impact of integration to improve to your business? Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Putting too much pressure on consumers in a display ad may be the digital equivalent of a store assistant who asks if you want to buy the first product you see the moment you step through the door. You, the uninformed and impulsive buyer, provide...

  6. Create a Robust Landing Page Testing Strategy

    When a digital marketing campaign launches, it often includes search advertising, display advertising, and social advertising – yet each medium tends to use the same landing page. Whether due to a lack of understanding about how to measure landing...

  7. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    Digital media marketing through search and display don’t exist in a vacuum. It’s a slippery slope that requires testing to measure the real impact. By understanding the caveats of digital media data analysis and examining relationships carefully...

  8. How to Effectively Measure Display/Search Results Using Lookalike Geographies

    One of the biggest challenges facing digital advertisers is the ability to accurately and effectively measure the impact of search marketing on display, and vice versa. Continue to measure results on the search/display market for at least one month...