Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially.
Beckman said that EdgeRank factors will continue growing and getting more sophisticated over time – given the fact that you can login through Facebook on other websites, Facebook is building more and more data that they can implement into their...
In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Authors could get a rich snippet enhanced search result that would display their author...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This matrix is used to help remind us as we create deliverables to be...
So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated...
Putting too much pressure on consumers in a display ad may be the digital equivalent of a store assistant who asks if you want to buy the first product you see the moment you step through the door. If you answer "very often", you're a digital...
Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could appreciate.
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. For instance, "ppc" for paid search, "dsp" for display...
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. So what can savvy digital marketers do in the short term?
As search engines seek to associate known identities to known entities (such as articles, content, sites, topic authorities, learning institutes etc.an identity's digital footprint will support topic expertise and allow site owners to gain...
Guggenheim Digital, DirecTV, and Time Warner Cable are also in the hunt. Yahoo's appearance in the Hulu auction isn't altogether surprising, as unlike rival web firms, it doesn't have a popular video streaming service, meaning it can't offer...
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Our internal pages can replace standard logos with the logos of our manufacturing clients and also display snippet...
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two...
It's the digital reflection of your brand. We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy.
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Display revenue was $402 million, down 11 percent vs.
