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  1. Landing Page Optimization: How to Identify Testing Opportunities

    According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. This is true for all types of websites, whether you want your visitors...

  2. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. Now we've added YouTube search data going back to 2008, making...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    I had never even heard of King Arthur Flour before viewing their digital catalog. If publishers are going to take the effort to design a stylish, digital friendly catalog, annotate it properly, and then add rich content, they are going to want to...

  4. Is Super Bowl Advertising Money Well Spent?

    The Adobe Digital Index team analyzed 1.4 billion video starts during 10 large sporting events in 2012 and compared them to typical, non-event days. As media companies expand their digital content and ad insertion capabilities, especially in the...

  5. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    A new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology. Today comScore released the latest data from its Video Metrix service, which shows that 188 million...