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  1. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition spins its wheels. Minimally, marketers should focus on three important sets of web...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. A Competitive Intelligence for Search solution allows marketers to analyze...

  5. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Also, not all content is digital. It's the digital lobby of your business. That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of...

  8. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship.

  9. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...