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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    But digital marketers can expect to see views being added as a benchmark for success in 2014. Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO.

  2. The 2014 Super Bowl Commercials Just Kicked Off

    In 2012, it took 57 views to generate one share, in 2013, it took 31 views.of the top 10 most shared Super Bowl ads of all time are movie trailers - ("Fast 5", "Fast and Furious 6", and "Star Trek Into Darkness").of the top 20 most shared ads from...

  3. The Pros and Cons of Big Data Democratization

    While it’s easy to preach one democratic approach over the other, the reality is that extremely conservative or liberal views rarely fit in the context of data democratization. If I sound a little bleak it’s because this statement has been shared...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Email rivaled search as a top referrer leading to the most page views on a site. If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the...

  5. 2013: Tipping Point for Mobile Ad Monetization

    Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views, directions, lookups, and reservation bookings, these proven metrics help advertisers confirm which mobile ad channels, formats, and...

  6. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content. Using a proprietary Media Engagement and Measurement Engine (MEME), Unruly has delivered, tracked and audited 1.65...